Sustainable Merch
soulseil x INNSBRUCK Tourism – Keychain with individual hangtag.
In June, Innsbruck once again became the international center for climbing sports – at the IFSC Climbing World Cup 2024. For the event, soulseil, in cooperation with INNSBRUCK Tourism, implemented a very special merchandise product – 200 sustainable keychains made from recycled climbing ropes, handcrafted in Graz, Austria.
Fully branded – from logo to hangtag
What makes it special: The entire implementation – from material selection and product design to finishing – was coordinated. Each keychain is unique – with a story. Regionally produced, sustainably designed, and high-quality executed. Each pendant was not only adorned with the customer's logo but also with an individually designed hangtag.
This hangtag was customized according to customer wishes – providing not only information but also visual recognition.
Logo, colors, hangtag design, and assembly – all from one source. soulseil handles the entire implementation – individually tailored to the brand and event.
Sustainable merch that works
Especially at international events like the Climbing World Cup, external presentation is crucial. The keychain is more than a souvenir – it's a statement:
Sustainably produced in Austria
Material with a story
Individually branded with logo and hangtag
Durable, high-quality, functional
Conclusion: Small gesture, big impact
With the soulseil keychain, Innsbruck Tourism showed at the Climbing World Cup what value-oriented merchandise can look like: regional, meaningful, beautiful.
A giveaway that guests don't just take home, but carry on – in both senses of the word.
Do you also want sustainable merch with impact for your company, event, or destination?
Then contact us: info@soulseil.com or via the contact form.
We look forward to making your project visible and sustainable.