Sustainable souvenir with a powerful message
soulseil x INNSBRUCK Tourism – Keyring with individual hangtag.
In June, Innsbruck once again became the international center of climbing – for the IFSC Climbing World Cup 2024. For the event, soulseil, in cooperation with INNSBRUCK Tourism, created a very special merchandise product – 200 sustainable keychains made from recycled climbing ropes, handcrafted in Graz, Austria.
Fully branded – from logo to hangtag
What makes it special: The entire process – from material selection and product design to finishing – was coordinated. Each keychain is unique – with its own story. Regionally produced, sustainably conceived, and executed to the highest standards. Each keychain was not only adorned with the client's logo but also with a custom-designed hangtag.
This hangtag was customized at the customer's request – thus providing not only information but also visual recognition.
Logo, colors, hangtag design and packaging – all from a single source. soulseil handles the entire implementation – individually tailored to the brand and event.
Sustainable merchandise that makes a difference
Especially at international events like the Climbing World Cup, public image is crucial. The keychain is more than a souvenir – it's a statement:
Sustainably produced in Austria
Material with a history
Individually branded with logo and hangtag
Durable, high-quality, functional
Conclusion: Small gesture, big impact
With the soulseil key ring, Innsbruck Tourism demonstrated at the Climbing World Cup what value-oriented merchandise can look like: regional, meaningful, beautiful.
A giveaway that guests not only take with them, but also pass on – in a twofold sense.
Do you also want sustainable merchandise with a meaningful message for your company, event or destination?
Then get in touch with us: info@soulseil.com or via the contact form .
We look forward to making your project visible and sustainable.